Rahul Chaudhari (AIORA) and Alex Halkin (Competera) on why smart tools still produce bad outcomes — and what changes when nobody owns the coordination between them.
Alex was candid from the pricing side: even Competera's engine doesn't have visibility into what marketing has already prepared. A discount gets set, a promo fires on top of it, and neither system knows about the other. That's not a pricing problem. It's a coordination problem — and it sits above every tool in the stack, including his.
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